Become a partner

Join the European network

Join Iter Vitis

Cultural Itinerary
of the Council of Europe

Joining the network means joining a group of national and European partners committed to the values of sustainable development and a cultural approach to tourism and economic development.

Being listed and registered on the interactive map means representing your destination and terroir on a European level.


Participate in visits to share best practices, learn from the experience of others


Benefit from communication and promotional tools to enhance the value of your business.


Meet structures from all over Europe and prepare joint projects


Publish events on dedicated digital media and dedicated website pages


Receive information from other European networks


Participate in meetings and conferences organized in Brussels or in network member countries

Referencing criteria

The Steering Committee, made up of qualified members, scientific and technical experts and representatives of the cultural and tourism sectors, guarantees the quality and representativeness of the tangible and intangible winegrowing heritage, while respecting the ethics imposed by the Council of Europe’s recognition of the Cultural Route.

Eligible structures

Musées de France, Interpretation centers, Ecomusées, Similar structures of proven cultural interest (Society museum, Castle, Ampelographic center, etc.). Each structure must be linked to a predominant theme: Archaeology, Biodiversity, Trades and Traditions, Vineyards, Wine and Civilizations.

A structure whose economic activity is predominant (e.g. a wine producer) must be able to demonstrate that its production is based on vines and wine, and that its oenocultural offer is effective, permanent and part of the site’s identity.

The structures must propose a cultural offer valorizing the tangible and intangible wine heritage as main theme of their activity or component of their main theme registered in a Scientific Cultural Project (updated PSC, exhibition and access to the specific collections…).

All structures must meet the following three requirements

1. Offer permanent mediation (tourist and cultural)

  • On-site public reception
  • Activities to promote knowledge of tangible and intangible winegrowing heritage (organization and/or hosting of dedicated cultural events)

2. Demonstrate a local approach to tourism development

  • Products co-constructed with ADT or OT
  • Vignobles & Découvertes certification -Participate in events with local players (wine and spirit tourism)

3. Enhance the oenocultural aspect

  • Visibility on various communication media (logo, website link, etc.)

The member's commitment

The referenced structure undertakes to support the activities initiated or run by the Iter Vitis France association and to encourage its own partners to take part, promoting the Iter Vitis France cultural itinerary through its own networks and communication documents.

Find out more >> download the referencing criteria file

Download the application form REMCI Vitis, right here :

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